"Run With Terry"
With this campaign Fitbit users have the opportunity to keep active and donate to a great cause. Terry Fox ran close to 42 kilometers a day throughout Canada, however, on September 1st, after 143 days and 5,373 kilometers, Terry was forced to stop running outside of Thunder Bay, Ontario because cancer had appeared in his lungs. Fitbit wants users to come together to help raise money and finish Terry's race. Terry will not be running alone. Through the Fitbit app, users can log on and accept the "Run With Terry" challenge, where they must complete the rest of the race with friends in order to raise money towards cancer research.
Art Direction + Concept: Carmela Cammisuli