CARMELA CAMMISULI  | SENIOR ART DIRECTOR + DESIGNER   |   

MATUA

Never Been Cooler Campaign 
 
We created a campaign that celebrates all those refreshing interests that 30-something millennials hold dear. In these 15s spots, we’re aiming to share what happens between the transition from our cool 20s to our new lives in their 30s; staying home with your plant babies, changing up your outfit selection to something a little unconventional, and fancy glassware? who cares. 

​

Because their tastes have changed. Their wine should too.
 
 
Art Direction: Carmela Cammisuli

Copywriter: Camden Chan

Executive Creative Director: Kim Tarlo

Producer: Jacklyn Bonsignore

​

Director: Kat Webber

DP: Nina Djacic

​

Agency: The Mint Agency