Never Been Cooler Campaign
We created a campaign that celebrates all those refreshing interests that 30-something millennials hold dear. In these 15s spots, we’re aiming to share what happens between the transition from our cool 20s to our new lives in their 30s; staying home with your plant babies, changing up your outfit selection to something a little unconventional, and fancy glassware? who cares.
Because their tastes have changed. Their wine should too.
Art Direction: Carmela Cammisuli
Copywriter: Camden Chan
Executive Creative Director: Kim Tarlo
Producer: Jacklyn Bonsignore
Director: Kat Webber
DP: Nina Djacic
Agency: The Mint Agency