CARMELA CAMMISULI  | SENIOR ART DIRECTOR + DESIGNER   |   

HENDRICKS

Dive Deep Into Neptunia
 

Curiosity is a catalyst for diving deeper and deeper into the unknown. Just like Neptunia, we wanted to pique the curiosity of our audience with a unique unboxing experience that pulls you deeper and deeper into our underwater world – rewarding you for reaching the bottom with the pearl of the ocean. To bring this magical world to life, we relied on paper craft to 'wow' our audience and pay homage to their whimsical Cabinet of Curiosities.
 
 
Art Direction: Carmela Cammisuli

Copywriter: Jeff McQuarrie

Creative Director: Laura Rothstein

Producer: Jacklyn Bonsignore / William Ng

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Agency: The Mint Agency