Old Dutch is running a petition addressing one of the biggest problems today: no chip emoji. 


To address the unfairness – and ultimately create some buzz around the brand – Old Dutch created a petition to get Unicode to include the chip as a character set. The petition letter, written with the “utmost importance and urgency,” urges Unicode to recognize chips as a “humble and impactful snack.”


And not only is the brand trying to spark an uprising on social, using #ReleaseTheChip, but Dash will also be submitting an official proposal to Unicode on July 17.



Art Direction: Carmela Cammisuli

Copy: Carmela Cammisuli + Justin Pearson

Strategy/Social: Natalia Zaucha


Agency: DASH Agency