In 2017, it is estimated that 21,300 Canadian men will be diagnosed with prostate cancer. DASH Agency was asked to create a social campaign to create awareness around Prostate Cancer. We asked people to post their best Stachie where every a donation would be made for each Stachie posted.
Agency: DASH Agency
Art Direction + Copy: Carmela Cammisuli
Creative Director: Dave Carey
- 2017 Ontario Pharmaceutical Marketing Association Award for #PUCKS4PROSTATE Campaign
- Best Digital Communications Campaign of the Year - BRONZE – energi PR and Astellas for #Pucks4Prostate
- Community Relations Campaign of the Year - SILVER – energi PR and Astellas for #Pucks4Prostate