I had the opportunity to work with a group of talented people on the Molson Canadian Digital Assets this year for the 2017 NHL Playoffs. It was such an honor and accomplishment to have my work be seen by millions of people on the streets, in the arena and on television. The team was asked to come up with some OOH, as well as digital assets in-bowl and in concourse in Toronto, Edmonton and Montreal.
Agency: Rethink Canada
Art Direction: Carmela Cammisuli
Copy: Nick Perry
Creative Director: Kevin Filliter